Since 2000, StudioSaal has been helping clients tell captivating stories through thoughtfully conceived exhibitions, publications, environments, and branding. In 2017, Dan Saal joined forces with Erika Brask to form thoughtfull. Working with a new mission and vision, we are positioned to be even more collaborative, relevant, and inspiring. What we bring, how we work, and who we are is all in our name. We are thoughtfull.