Dan has worked in various design studios during his career and in 2000 he founded StudioSaal Corporation. Dan also served as the director of design and publications at the Milwaukee Art Museum until 2008. After leaving MAM, Dan grew StudioSaal Corporation into a successful design business, and in 2017, evolved that business into thoughtfull corporation along with Erika Brask. Thoughtfull is a collaborative design firm that focuses on inspiring, strategic storytelling and design, while promoting the crafts of environmental design, exhibition design, bookmaking, and printing. Dan’s work has been awarded multiple national design awards and appeared in various trade publications.